The story of Floriets and the Golden Flower

It all started with a passion for drying flowers and a love of getting up close and personal for floral macro photography. I’m Jess, the person behind the brand. My passion for everlasting flowers started with pressing flowers as a kid, and became my happy place once more when I needed a little escape, surrounding myself with floral loveliness and learning floral design techniques. Soon I started adding handmade brass, copper and aluminium botanical art to my portfolio and Floriets was born. By 2024, I plucked up the courage to book my very first market, an indoor craft fair at Farnham Maltings, followed by carefully curated fairs in London and across the South-East. I make all my designs by hand, using dried flowers and hand cutting and embossing soft metals.

The original Floriets gift range includes luxury greeting cards and seasonal decor. Stockists include Curated Makers at RHS Wisley, Art & Grind on Guildford High Street and the Solo Craft Fair shop in Elephant & Castle.

Wearable floral designs range from subtle hair accessories and tiaras to stunning statement headdresses and flowercrowns. All pieces are designed to be beautifully flattering to match your vibe, colouring and face shape. I listen carefully to the look you are dreaming of and make it come to life.

To add bespoke florals to your interior decor look no further than the dried flower meadows and indoor wreaths. They offer a perfect solution to add natural branded flowers to your space that stand the test of time, do not need to be replaced each week, nor do they contain anything ‘faux’! Ideal for businesses, they are beautifully designed in the colours and to the scale of your choice. Only fully compostable floral foam is used and no single use plastics whatsoever. Also available for private homes and events.

Get in touch if you’re ready to adorn your gorgeous self or your precious space with dried or shiny florals (if you can handle the shower of compliments that will follow). 🌼